Thanks to Joe for this, from Marginal Revolution:
The remote town of Musiri in the Tamil Nadu state has hit upon a unique idea to teach its residents proper hygiene: pay them money each time they use the toilet.Users can make up to $0.14 a month to relieve themselves in a specially constructed toilet. Not a princely sum, but it’s extra cash flow that low-income residents can make just for answering nature’s call.
The government-backed program serves two purpose: It encourages people to discard age-old practices of urinating and defecating in the open, leading to diseases. And the waste product goes into research to test their effectiveness as fertilizers.
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Jeremiah added these pithy words on 15 Jul 08 at 3:54 amFrom this NY Times article, a public health program in Ghana used marketing to create the habit of using soap after going to the bathroom.
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