A sign of defence?

New Japanese MOD logo

I present the newly adopted “Japanese Ministry of Defense logo”:http://www.mod.go.jp/menu/logo.html. A call went out resulting in 767 submissions, of which the above — designed by MIURA Masato — was chosen. Can you feel the élan? The honour? The distinction? My god… from the Greater Co-Prosperity Sphere to a green dude hugging the Earth. This seems more like a logo for the Environment Ministry. Then again maybe “I shouldn’t be surprised”:http://blog.wired.com/defense/2007/04/never_again_wil.html… And maybe the dude shouldn’t be green but rainbow-coloured. The MOD should have got the guys that did “this ad”:http://www.youtube.com/watch?v=7cqdIPp4cPc to do the logo. This is truly sad. I mean, even _ze Germans_ have a “kick ass logo”:http://www.bmvg.de/portal/a/bmvg/kcxml/04_Sj9SPykssy0xPLMnMz0vM0Y_QjzKLt4w3cjcGSYGZpub6kTAxX4_83FT9oNQ8fW_9AP2C3IhyR0dFRQDWsRmf/delta/base64xml/L3dJdyEvd0ZNQUFzQUMvNElVRS82XzlfMkc3. I have collected a few defence logos from around the world for your enjoyment and wonder:

Defence logos from around the world

About Younghusband

Sir Francis Edward Younghusband (1863-1942) was a British explorer, army officer, military-political officer, and foreign correspondent born in India who led expeditions into Manchuria, Kashgar, and Tibet. He three times tried and failed to scale Mt. Everest and journeyed from China to India, crossing the Gobi desert and the Mustagh Pass (alt. c.19,000 ft/5,791 m) of the Karakoram mountain range in modern day Pakistan. Convinced of Russian designs on British interests in India, Younghusband proactively engaged in the nineteenth century spying and conflict over Central Asia between the British and the Russians known as the Great Game. "Younghusband" is a Canadian who has spent a number of years bouncing back and forth between his home country and Japan. Fluent in Japanese and English with experience in numerous other languages from Spanish to Georgian, Younghusband has travelled throughout Asia. He graduated with an MA from the War Studies Department at the Royal Military College of Canada, where he focussed on the Japanese oil industry and energy security issues. He has recently returned to Canada from Japan, and is working in the technology sector.
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19 Responses to A sign of defence?

  1. Chirol says:

    Have drugs been legalized in Japan? I dont know what they were smoking when they came up with that =)

  2. Hyalucent says:

    Looks like someone who’s pregnant. Writing “Defense” under it makes me think it’s an ad for safe sex.

  3. Saru says:

    You shouldn’t be surprised. Have a look at the ã?¾ã‚“ã?Œã?§èª­ã‚€é˜²è¡›ç™½æ›¸å¹³æˆ?18年版

    p.s. YH, my HTML is rusty, so please fix that link if it needs it!

  4. Brian says:

    How about Republic of Korea Ministry of National Defense Logo
    [img]http://www.globalsecurity.org/wmd/library/news/rok/2002/guocguon.gif[/img]

  5. strategist says:

    The ad is very cool – traditional but effective. The music was stirring, and the shot of the tanks roaring along the road with helos above particularly effective.

  6. andres kahar says:

    Well, at least no one could accuse that logo of summoning up Tojo…

  7. That logo is all SysAdmin — your Mom’s army, or rather Self Defense Force. It does look like Mom giving the world a hug. Not what you do with guns, usually, which are not a snuggly type of artifact.

    Finding a way to present the SysAdmin side of things without being wimpy is a challenge which has to be understood, let alone solved.

    The TV add is all Leviathan. And Leviathan is guy stuff, and cool: Tanks, rockets, big gnarly ships, helos. But, how useful is any of it?

  8. R. Elgin says:

    The logo is not that bad. The old-fashion sharp, pointed sticks crossed underneath some mean-looking bird is old and nasty.

  9. Younghusband says:

    Lex, good observation. I wish I could find the original call for submissions, to see what kinds of things the MOD requested. It would be interesting to see what keywords they used. I looked around but couldn’t find anything.

    The one thing I don’t like about it as a design, is it is too modern — Adobe Illustrator gradients are soooo 2005. I would’ve gone with something more timeless. Also, the font is a terrible pic. Rounded edges!? This logo was definitely designed for your mom.

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  11. Younghusband says:

    @Strategist: if you want to see some more lame recruiting ads “check these out”:http://www.who-sucks.com/video/5-military-recruitment-ads-that-suck. The Simpsons parody ad at the end is pretty sweet (robotic King Arthur turns into attack helo and blows up Jason Voorhees before dropping off kicking Army rock band in a packed stadium… just what I thought the Army was all about!)

  12. Jimm says:

    Unless it actually depicts the “giant” of Japan with the world in a stranglehold…

  13. Jayson says:

    “My god”¦ from the Greater Co-Prosperity Sphere to a green dude hugging the Earth. ”

    Hmm… Kinda reminds me of this Marvel Comics “alternate history” story:

    http://www.atomicavenue.com/atomic/IssueDetail.aspx?ID=227940

    http://www.hulknews.com/alterniverse/wi_2_71.php

    “Unless it actually depicts the “giant”? of Japan with the world in a stranglehold”¦”

    Maybe that’s what Eamonn Fingleton would think….

  14. Matthew says:

    Seems fine to me.

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  16. Cameron says:

    I think Jimm may have an interesting point there. Japan’s military is in a very delicate place right now. They want a strong but also apparently “soft” image.

    In other news, the Japanese sense of design aesthetic is a little different to, say, mine. Go over to Tokyo and have a look at their magazines and ads – very cluttered.

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  18. Lepetitekitty says:

    This is awesome!!! I never seen such a ‘zen’ style logo that can mean so much like this one!!! You can feel that this is the new era of ministry of defence, not to kill and start the war (like some country did now!) but to keep this world in peace. That’s so great!!!!

    So much of Asain’s philosophy! So cool!

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