I present the newly adopted Japanese Ministry of Defense logo. A call went out resulting in 767 submissions, of which the above — designed by MIURA Masato — was chosen. Can you feel the élan? The honour? The distinction? My god… from the Greater Co-Prosperity Sphere to a green dude hugging the Earth. This seems more like a logo for the Environment Ministry. Then again maybe I shouldn’t be surprised... And maybe the dude shouldn’t be green but rainbow-coloured. The MOD should have got the guys that did this ad to do the logo. This is truly sad. I mean, even ze Germans have a kick ass logo. I have collected a few defence logos from around the world for your enjoyment and wonder:
- BROWSE / IN TIMELINE
- « Lost in Translation?
- » More Georgians to Iraq
COMMENTS / 19 COMMENTS
17 Fearsome Defense Ministry Logos From Around The World added these pithy words on Jul 29 07 at 4:09 am[...] guys over at Coming Anarchy have written an informative post about the logo of Japan’s newly-established Defense [...]
The Signs of Japanese Imperialism at ROK Drop added these pithy words on Jul 31 07 at 10:36 pm[...] to Younghusband, the Defense Ministry requested design ideas for the new logo from the public and 767 designs were [...]
Ultimate Stupidity » Blog Archive » 23 Fearsome Defense Ministry Logos From Around The World added these pithy words on Aug 31 07 at 3:48 pm[...] guys over at Coming Anarchy have written an informative post about the logo of Japan’s newly-established Defense [...]
Japan Self Defense Forces advertise on Mixi | Japan Probe added these pithy words on Jul 10 08 at 6:30 am[...] ad uses the slogan “Make peace your job,” and features the Defense Ministry’s globe-hugging logo. Can you feel the [...]
Chirol added these pithy words on 27 Jul 07 at 4:23 pmHave drugs been legalized in Japan? I dont know what they were smoking when they came up with that =)
Hyalucent added these pithy words on 27 Jul 07 at 5:08 pmLooks like someone who’s pregnant. Writing “Defense” under it makes me think it’s an ad for safe sex.
Saru added these pithy words on 27 Jul 07 at 5:51 pmYou shouldn’t be surprised. Have a look at the ã?¾ã‚“ã?Œã?§èªã‚€é˜²è¡›ç™½æ›¸å¹³æˆ?１８年版
p.s. YH, my HTML is rusty, so please fix that link if it needs it!
Brian added these pithy words on 27 Jul 07 at 7:07 pmHow about Republic of Korea Ministry of National Defense Logo
[img]http://www.globalsecurity.org/wmd/library/news/rok/2002/guocguon.gif[/img]
strategist added these pithy words on 27 Jul 07 at 11:34 pmThe ad is very cool – traditional but effective. The music was stirring, and the shot of the tanks roaring along the road with helos above particularly effective.
andres kahar added these pithy words on 28 Jul 07 at 2:35 amWell, at least no one could accuse that logo of summoning up Tojo…
Lexington Green added these pithy words on 28 Jul 07 at 5:26 pmThat logo is all SysAdmin—your Mom’s army, or rather Self Defense Force. It does look like Mom giving the world a hug. Not what you do with guns, usually, which are not a snuggly type of artifact.
Finding a way to present the SysAdmin side of things without being wimpy is a challenge which has to be understood, let alone solved.
The TV add is all Leviathan. And Leviathan is guy stuff, and cool: Tanks, rockets, big gnarly ships, helos. But, how useful is any of it?
R. Elgin added these pithy words on 29 Jul 07 at 12:18 amThe logo is not that bad. The old-fashion sharp, pointed sticks crossed underneath some mean-looking bird is old and nasty.
Younghusband added these pithy words on 29 Jul 07 at 12:41 amLex, good observation. I wish I could find the original call for submissions, to see what kinds of things the MOD requested. It would be interesting to see what keywords they used. I looked around but couldn’t find anything.
The one thing I don’t like about it as a design, is it is too modern — Adobe Illustrator gradients are soooo 2005. I would’ve gone with something more timeless. Also, the font is a terrible pic. Rounded edges!? This logo was definitely designed for your mom.
Younghusband added these pithy words on 29 Jul 07 at 9:15 am@Strategist: if you want to see some more lame recruiting ads check these out. The Simpsons parody ad at the end is pretty sweet (robotic King Arthur turns into attack helo and blows up Jason Voorhees before dropping off kicking Army rock band in a packed stadium… just what I thought the Army was all about!)
Jimm added these pithy words on 30 Jul 07 at 2:33 amUnless it actually depicts the “giant” of Japan with the world in a stranglehold…
Jayson added these pithy words on 30 Jul 07 at 3:40 am“My god”¦ from the Greater Co-Prosperity Sphere to a green dude hugging the Earth. ”
Hmm… Kinda reminds me of this Marvel Comics “alternate history” story:
http://www.atomicavenue.com/atomic/IssueDetail.aspx?ID=227940
http://www.hulknews.com/alterniverse/wi_2_71.php
“Unless it actually depicts the “giant”? of Japan with the world in a stranglehold”¦”
Maybe that’s what Eamonn Fingleton would think….
Matthew added these pithy words on 31 Jul 07 at 4:06 pmSeems fine to me.
Cameron added these pithy words on 31 Jul 07 at 11:48 pmI think Jimm may have an interesting point there. Japan’s military is in a very delicate place right now. They want a strong but also apparently “soft” image.
In other news, the Japanese sense of design aesthetic is a little different to, say, mine. Go over to Tokyo and have a look at their magazines and ads – very cluttered.
Lepetitekitty added these pithy words on 07 Nov 07 at 2:15 amThis is awesome
I never seen such a ‘zen’ style logo that can mean so much like this one
So much of Asain’s philosophy! So cool!
SPEAK / ADD YOUR COMMENT
Comments are moderated.
