Comments on: The CF makes a statement

By: Comparing Australian and Canadian Recruitment Ads at Forward Deployed

Comparing Australian and Canadian Recruitment Ads at Forward Deployed — Thu, 06 Sep 2007 00:15:03 +0000

[...] I think the ADF could learn something from the Canadian military where ads like this one have increased recruitment by 25%.Ã�Â The Canadians were able to do this because instead of pandering to people who [...]

By: Eddie

Eddie — Sun, 11 Mar 2007 00:53:52 +0000

Oh, I neglect to mention that I saw this ad last month while visiting Vancouver & Vancouver Island… having no knowledge of the ads in the past, I just thought they were pretty bad ass compared to the Army and Marine Corps ads in the states.

By: Eddie

Eddie — Sun, 11 Mar 2007 00:51:45 +0000

Don’t forget the Fleet Marine Force sailors or the IA sailors either.

Excellent ad campaign for Canada’s armed forces. If it reflects the attitude of the leadership as well, then Canada’s armed forces have a fighting chance in the face of the incredible budgetary limitations placed upon it.

By: ckrisz

ckrisz — Fri, 09 Mar 2007 09:06:43 +0000

Hell, that’s any navy — BUD/S graduates excepted.

By: Aceface

Aceface — Fri, 09 Mar 2007 02:30:27 +0000

So there are some truth in the JMSDF CF.
They are pretty much boyscouts in the sea!

By: Mutantfrog

Mutantfrog — Fri, 09 Mar 2007 02:14:35 +0000

I think both supporters and opponents of the military would completely agree that the last thing anyone wants is people signing up for the military without knowing what they are getting into. Truth in advertising is critical for people to make informed decisions about everything from minor decisions like their toothpaste brand to the largest ones, like signing up for the armed forces.

By: Joe

Joe — Fri, 09 Mar 2007 00:11:04 +0000

I really like that ad, for precisely the reasons you mention. It’s right to the point, and it will get the right people involved in the CF.

By: lirelou

lirelou — Thu, 08 Mar 2007 23:47:25 +0000

Foncez en avant, les canadiens! Recruiting logo…Army Strong…metreosexual. They should have recruited the village people to pitch it. Eunichs rule PERSCOM.

By: subadei

subadei — Thu, 08 Mar 2007 22:26:37 +0000

Canadian Islamic Congress? Is that something along the lines of our own Council on American Islamic Relations (CAIR?)

As for the advert, pretty impressive and brave. The wise decision to nix “fight terror” likely staved off the anti-Iraq war crowd a bit.

By: Younghusband

Younghusband — Thu, 08 Mar 2007 11:52:05 +0000

Thanks for reminding me Aceface.

By: Aceface

Aceface — Thu, 08 Mar 2007 11:41:39 +0000

“Rather than trying to pander to a pacifist public who pines for a do-gooder military this new campaign actually targets the kind of people that will sign up. “

That sure does makes me think about JSDF recruit CM.

By: Kevin

Kevin — Thu, 08 Mar 2007 06:39:53 +0000

Damn canucks. That was better than the US Army’s recruiting logo….Army Strong..Weak!!!