
The Desert One Debacle, the cover story of May Atlantic Monthly is the first strike in an extensive media campaign for Mark Bowden’s new book Guests of the Ayatollah. Bowden has an engaging narrative style of writing history, and is renowned for his endless interview sessions. His famous book Black Hawk Down had me entranced when I first read it in early 2002. The Desert One Debacle, which details what went wrong in the botched attempt to rescue 53 American hostages in April 1980, also has a great narrative flow. I am really looking forward to reading Bowden’s account of the 444-day Iran hostage crisis. I hope to get it read this summer both in preparation for my thesis on Iran next year and for my Special Operations course this summer which covers the incident covered in Bowden’s article.
The reason I say the article is the tip of a media campaign spear is because it looks like the Atlantic is going all out to promote the book. The book was released in April alongside the May edition of The Atlantic. The Atlantic has also set up a special Iran subdomain with an interactive version of the article featuring all sorts of maps, photos and a podcast. A Guest of the Ayatollah Blog can also be found on the Atlantic site. Then there is the Guests of the Ayatollah site itself set-up with by the Atlantic Monthly Press with all kinds of healthy cross linkage with the Atlantic. BookTV has scheduled an In Depth with Mark Bowden for June 4th and 5th, and also watch for the Guests of the Ayatollah documentary in late June.
Bowden will be blogging his way across the country promoting his book. With all the current interest in Iran today these things are gonna sell like hotcakes.

Comments to this entry
Catholicgauze
May 10, 2006
1:38 am
Have you read Bowden's Killing Pablo? It's an epic describing Columbian drug cartels and the effort to killing Pablo Escobar. It's a pretty good read.
Younghusband
May 10, 2006
3:53 pm
lirelou
May 10, 2006
11:27 pm
Younghusband
May 11, 2006
12:01 am
Live From The FDNF
May 15, 2006
3:09 am
[Unlike the Desert One debacle, this mission ended relatively successfuly, though a tragedy of oversight doomed three Marines to a genocidal cadre]
Gollios
May 15, 2006
8:11 pm
The promotional push is interesting as well, and I suspect the documentary sales will be brisk. The book doesn't contain many maps of photos--things that many of us wonks particularly enjoy. My suspicion is that the DVDs, in addition to containing the documentary, will have tons of source interviews, news coverage, interactive maps, etc...much like the Atlantic's web site. As someone who used to do promotion, it's an impressive campaign and perhaps one of the best ever for a non-fiction book, although I'm aware I'm being suckered into picking up a DVD I don't really need.
It's also apparent from reading that Mr. Bowden owes a huge debt to the new journalism. Tom Wolfe would be proud.
Younghusband
May 18, 2006
2:09 am
ComingAnarchy.com » Blog Archive » 1979 Part 2
March 24, 2007
7:37 am